Loon Layers Featured on WCCO News!
As seen on CBS News Minnesota
It’s official, Loon Layers is live and out in the wild. We couldn’t have asked for a better way to hard launch the brand than being featured on WCCO News as part of their Shop Local for the Holidays series.
Watch the full clip here → Loon Layers on WCCO News
What started as a quiet side project, inspired by Minnesota lake days, pickleball weekends, and a love for good design is now officially a brand you can wear, gift, and rep with pride.
WCCO highlighted Loon Layers as one of the top local brands to support this holiday season. They covered our mission to celebrate the laid-back, layered lifestyle of the Midwest and spotlighted our Minnesota-inspired apparel made for life up north.
The feature aired just in time for the holidays and gave us the perfect opportunity to share our first collections with the world. We even got a behind the scenes tour to see what all goes in to putting on the broadcast each day.
What This Means for Loon Layers
Being featured on WCCO gave us a platform to tell the story behind Loon Layers and to encourage people to shop small, and support locally owned business'.
After 10 years of dreaming about this brand, designing dozens of shirts, setting up the shop, and photographing the products, it’s finally live. People are discovering the brand, and orders are rolling in.
Perfect Timing for Holiday Gifting
With the holidays around the corner, it’s the perfect time to grab something for:
- Your teens who only wear comfy hoodies and sweatpants
- Your favorite pickleball partner
- The friend who basically lives at the lake
- That one person who is obsessed with loons
- Or just yourself, because cabin season is still a season
The Lake & Leisure shirt is already becoming a go-to gift, and we’re launching more designs just in time for winter. Think snowmobiling, ice fishing, and a cozy cabin state of mind.
Thank You for Supporting Local Small Business'
To everyone who’s followed, liked, ordered, or shared, thank you! Loon Layers is just getting started, and this WCCO spotlight gave the brand a boost we'll never forget.
If you found us through the feature, welcome. If you’ve been watching quietly as we built this from scratch, now’s the time to join the flock.
This isn’t just a brand. It’s a reminder to slow down, layer up, and do more of what you love, whatever your version of leisure looks like.
