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The Rebel Loon. Minnesota Strong.

The Rebel Loon. Minnesota Strong.

The Rebel Loon. Minnesota Strong. Standing Together. Some days you just feel it in the air. Maybe it's the way spring finally breaks through the gray, and people pour outside like they've been wait...

Spring Showed Up. So Did We.

Spring Showed Up. So Did We.

The new Loon Layers spring arrivals are here, and they're exactly what you'd expect from us: soft, laid-back, and built for life up north when it's finally worth living outside again.

2026 Vibes: I’m Coming to the Cottage

2026 Vibes: I’m Coming to the Cottage

Let’s make one thing clear: the vibe for 2026 is simple. “I’m coming to the cottage.” At Loon Layers, we believe in starting each year with intention. And this year, we’re choosing rest, reconnecti...

Holiday Gifting, the Loon Layers Way

Holiday Gifting, the Loon Layers Way

Stocking stuffers, cozy layers, and gifts for your favorite little loons If you’re anything like us, December means snow crunching under boots, hot drinks in cold hands, and a search for gifts that...

Loon Layers Featured on WCCO News

Loon Layers Featured on WCCO News

It’s official, Loon Layers is live and out in the wild. We couldn’t have asked for a better way to hard launch the brand than being featured on WCCO News as part of their Shop Local for the Holiday...

Layer Up for Fall: Must-Have Styles for Crisp Midwest Adventures

Layer Up for Fall: Must-Have Styles for Crisp Midwest Adventures

As the leaves turn gold and the air gets a little crisper, it’s officially time to layer up. At Loon Layers, we live for this season, when flannels come out, bonfires glow, and every weekend feels ...