Soft, easygoing layers for summer days at the lake, cottage weekends, loon calls, and campfire nights.
"Loon Layers is a new clothing brand that embraces the Minnesota way of life"
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Born from a decade of dreaming and a drive up north, Loon Layers celebrates the laid-back spirit of Minnesota life.
Tired of the same old Minnesota designs, we set out to create layers with elevated style that capture the hobbies and pastimes we love. Inspired by the Midwest’s layered lifestyle, our designs mix humor, nostalgia, and a love for the simple things like lake days, campfires, and time with friends.
Loon Layers is your reminder to slow down, enjoy what you love, and look good doing it.
Loon Call
Why Is the Common Loon Minnesota's State Bird? Fun Facts, History & How to Do the Loon Call
From the haunting loon call to Minnesota cabin traditions, discover why the Common Loon is Minnesota's state bird, how to imitate its call, and why it inspired the Loon Layers lifestyle.
The Rebel Loon. Minnesota Strong.
The Rebel Loon. Minnesota Strong. Standing Together. Some days you just feel it in the air. Maybe it's the way spring finally breaks through the gray, and people pour outside like they've been wait...
The new Loon Layers spring arrivals are here, and they're exactly what you'd expect from us: soft, laid-back, and built for life up north when it's finally worth living outside again.